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Channel: BeckermanVoices » Christa Segalini
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A Winning Strategy for Development PR

A common mistake I see being made by real estate professionals embarking on controversial development projects is adopting a “hands off” approach to dealing with the press. The truth is that when it...

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The Power of the Local Press

I recently advised a client on how best to manage a perception issue with regard to one of their real estate development projects that had been stalled in the approvals process. The client’s first...

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